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Validated HELOC
Performance marketing.

Performance
built around validated intent.

Validated Pay Per Call and first-party form acquisition built for lenders and brokers buying home equity intent—banks, credit unions, non-bank lenders and licensed mortgage brokers running programs across the United States.

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Calls. Forms. Direct demand. Validated.
Validation Path · LiveSignal active
01 · CONSUMER SIGNAL02 · VALIDATED.03 · BUYER DEMAND
US
Campaign Coverage
Calls + Forms
Multiple Acquisition Formats
HELOC
Category Expertise
Scale, validated.
The Validated Platform

Where home equity intent meets direct demand.

Validated HELOC helps buyers and media partners build more effective customer-acquisition programs across home equity. The platform supports high-intent inbound calls and first-party form inquiries distributed according to product category, geography, availability and campaign requirements.

Step 01
Homeowner Intent
Consumer signals a need
Step 02
Validated.
Structured against campaign criteria
Step 03
Direct Buyer Demand
Routed to relevant participating buyer
Why Validated

More than a name. A standard for every connection.

01

Clear Source

Every inquiry should have an identifiable campaign and acquisition path.
02

Relevant Intent

The consumer's request should align with the applicable home equity product category.
03

Structured Routing

Distribution should follow buyer settings, availability and campaign criteria.
04

Measurable Outcomes

Performance should be reportable and reviewable at the campaign level.
Solutions

Two acquisition formats. One validation standard.

Choose the format that fits your operation—or run both.

Pay Per Call

High-intent inbound calls connected to relevant buyers by product category, geography, schedule and capacity.

Calls, validated.

First-Party Forms

Consumer-submitted inquiries with structured data, source attribution and configurable qualification.

Form intent, validated.
From Intent to Outcome

A more deliberate path from consumer to buyer.

  1. 01
    Intent
    A consumer initiates a call or submits a first-party form related to a home equity product.
  2. 02
    Source
    The inquiry remains associated with its relevant campaign and traffic source.
  3. 03
    ValidationValidated.
    Available campaign information is evaluated against product category, geography and applicable requirements.
  4. 04
    Connection
    The inquiry is routed according to buyer availability, campaign settings and operating criteria.
  5. 05
    Performance
    Partners receive relevant campaign reporting to support analysis and optimization.

Campaign structures, qualification criteria, availability, validation methods and results vary by buyer, market, traffic source and product category. Nothing here is a promise of credit approval, rate or funding.

Technology with Accountability

Advanced behind the scenes. Clear where it matters.

Validated HELOC uses technology to support routing, attribution, campaign management and performance visibility without making the partner experience unnecessarily complicated.

01

Intelligent Routing

Align inquiries with applicable campaign requirements, coverage areas, schedules and buyer availability.
02

Structured Attribution

Maintain visibility into the source, campaign and path associated with each inquiry.
03

Validation Logic

Evaluate available inquiry information against applicable campaign criteria before routing.
04

Performance Reporting

Give partners access to relevant campaign information and measurable outcomes.
05

Capacity Management

Support changing buyer demand, operating schedules and campaign limits.
06

Source Visibility

Maintain traffic-source transparency across campaigns for review and optimization.
Enterprise Programs

Built for lending teams.

Structured for heads of consumer lending, home equity production, digital growth and call center operations at banks, credit unions, non-bank lenders and licensed brokerages that need one accountable partner instead of scattered point solutions.

01

Multi-Market Routing

Configure coverage and pacing state by state and metro by metro across an entire operating footprint.
02

Product-Level Campaign Separation

Run distinct campaign structures per product line while reviewing performance in one place.
03

Call Center Integration

Align delivery with centralized intake teams, branch or licensed-team numbers, or a combination of both.
04

Capacity and Schedule Management

Daily caps, time-of-day rules and availability windows help match delivery to what lending teams can absorb.
05

Compliance and Source Transparency

Consent-based first-party data and documented source attribution structured to withstand enterprise diligence.
06

Portfolio Reporting

Campaign-level information reviewable per market and product line, and consolidated across the portfolio.

Campaign structures, availability, validation methods and results vary by buyer, market, traffic source and product category. Validated HELOC does not guarantee volume or outcomes, and nothing here is a commitment of credit terms.

Priority Verticals

Five categories, built out for buyers.

Dedicated buyer pages for the home equity categories where lenders and brokers concentrate acquisition spend.

HELOC Leads

HELOC

Home equity line of credit intent from homeowners with available equity.

View buyer page
Home Equity Loan Leads

Home equity loans

Lump-sum home equity loan intent from equity-rich homeowners.

View buyer page
Fixed-Rate HELOC Leads

Fixed-rate HELOC

Rate-certainty intent from homeowners who want a line with fixed repayment.

View buyer page
HELOC Home Improvement Leads

HELOC for home improvement

Renovation and repair financing intent from homeowners with projects planned.

View buyer page
HELOC Debt Consolidation Leads

HELOC for debt consolidation

Debt-consolidation equity intent from homeowners carrying revolving balances.

View buyer page
See all categories
For National Operators

Pay Per Call built for multi-market footprints.

Validated inbound call programs routed market by market and brand by brand, aligned to branch coverage, call center hours and current operating capacity.

See Pay Per CallCalls, validated.
For Enterprise Demand Teams

First-party form programs at portfolio scale.

Consent-based, consumer-submitted inquiries with structured fields and documented source attribution, reportable per brand and consolidated across the portfolio.

See First-Party FormsForm intent, validated.
Trust Through Transparency

Premium performance requires operational clarity.

Clear Campaign Requirements

Partners should understand relevant expectations before traffic begins.

Transparent Reporting

Performance information should be accessible and understandable.

Responsive Support

Questions and campaign issues should receive timely attention.

Responsible Growth

Long-term partnerships should take priority over short-term volume.

Trust is not claimed. It is Validated.

FAQ

Answers, validated.

What does Validated HELOC do?+

Validated HELOC is a home equity performance marketing company specializing in Pay Per Call and first-party form acquisition for buyers of home equity line of credit intent across the United States.

What is Pay Per Call?+

Pay Per Call is a performance marketing model in which an eligible consumer call is connected with a participating buyer according to applicable campaign terms.

What are first-party forms?+

First-party forms collect information submitted directly by a consumer through an owned or approved digital experience.

What does “Validated” mean?+

Validated refers to the use of available source, geography and campaign information to support a more relevant connection between consumer intent and buyer demand. Validation methods vary by campaign.

Does Validated HELOC lend money?+

No. Validated HELOC is a performance marketing company. It is not a lender, broker, credit services organization or financial adviser, and it does not make credit decisions or extend credit.

Who does Validated HELOC work with?+

Validated HELOC works with buyers of home equity intent, including banks, credit unions, non-bank lenders, licensed mortgage brokers and approved marketing partners, alongside brands and approved media partners.

Do buyers need to be licensed?+

Yes. Buyer campaigns are structured for licensed lenders and licensed mortgage brokers operating within applicable licensing and marketing requirements. Buyers remain responsible for their own contact practices and legal obligations.

How does Validated HELOC support compliance diligence?+

Campaigns are built around consent-based first-party data and documented source attribution, with advertising and privacy-compliance expectations set per campaign. Validated HELOC does not provide legal advice.

Which home equity categories are priority for buyers?+

HELOC, home equity loans, fixed-rate HELOC, HELOC for home improvement and HELOC for debt consolidation lead our buyer programs, each with a dedicated page covering Pay Per Call, first-party forms, validation standards and reporting.

Does Validated HELOC operate across the United States?+

Validated HELOC supports home equity performance campaigns across the United States. Specific campaign availability varies by category, geography and buyer demand.

Does validation guarantee approval or a funded loan?+

No. Validation does not guarantee buyer acceptance, credit approval, a loan offer or any business result. Credit decisions rest solely with licensed lenders.

Does Validated HELOC use credit bureau data?+

No. Validated HELOC does not use, furnish or claim access to credit bureau data. Campaign information comes from consumer-submitted first-party inquiries and documented call and campaign sources.

Ready when you are

Build your next performance channel.

Validated HELOC supports validated Pay Per Call and first-party form programs for banks, credit unions, non-bank lenders and brokers buying home equity intent across the United States.

Talk to Our Buyer TeamExplore Verticals

Your next connection. Validated.